![]() ![]() 1s gets back to 2015’s The Big Revival Tour. With “Wild Child” cresting the Top 5, the man with 26 No. ![]() ![]() Corona Light is doing a very special, intimate night with the only country artist on Billboard’s Top 10 Touring Artists of the Last 25 Years in Miami. The campaign kicks off Monday, May 11 – and Chesney’s “Drink It Up” commercials will be airing in rotation with Corona Light’s other two current spots through August 28.Ī one of a kind Chesney concert experience tags the current spot. The TV spot featuring the 8-time Entertainer of the Year will air nationally on a platform of TV networks including ESPN, ACM, Food Network, Bravo, Discovery, SyFy, FX and TBS – and is set to deliver over 125 MM targeted impressions over the campaign. ‘Drink It Up,’ to me, is the ultimate invitation to the dance – and they got that in the commercial,” the man The Wall Street Journal calls “The King of the Road” says. “I loved they took us off the beach and went to the heart of the connection: the music, me, the fans… because I want songs that capture people’s lives. With onscreen graphics that say “Less Ordinary” and “More of What Matters,” stadium footage is married into a performance of a lifetime. “When they heard The Big Revival, they really felt we were taking the music to new places – and they really loved ‘Drink It Up.’ So, we went to Miami…”Įnlisting award-winning director Paul Dektor, helming the entire Corona Light campaign as well as Dove’s Choose Beautiful, the :30 second spot captures the intensity of Chesney’s live show, the way what we share with our friends marks us and how magic happens in odd moments. “Corona Light reflects so much of what the No Shoes Nation is about: chilling out, friends, fun, the way we spend time together – but cool as much as anything,” Chesney says. 1 Billboard debut, the high energy “Drink It Up” seemed like a logical fit for the campaign for the iconic imported light beer. But when he dropped The Big Revival, his 13 th No. starting on May 11th, 2015. Chesney has made Corona Light part of his last six tours – and anchored one other flight of TV spots for them. “Drink It Up”, written by David Lee Murphy, Rodney Clawson & Vicky McGehee, will be the featured song in Kenny Chesney’s Corona Light commercial to air throughout the U.S. ![]()
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